Schema Markup for Indian Businesses: A Simple Starting Guide

Schema markup is a small piece of JSON in your page that tells search engines exactly what your business is, where it is and what you sell. It does not change how the page looks — it changes how machines read it.

The four types that matter most

1. Organization — name, logo, website, contact point, social profiles.
2. LocalBusiness — your address, telephone, geo coordinates and opening hours.
3. Product / Service — what you sell, with price where relevant.
4. FAQPage — genuinely asked questions with honest answers.

What to include for an Indian business

{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "ATinfotech",
  "telephone": "+91-9825088408",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Bungalow No.23, Ganesh Krupa Society, Adajan",
    "addressLocality": "Surat",
    "addressRegion": "Gujarat",
    "postalCode": "395009",
    "addressCountry": "IN"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 21.1702,
    "longitude": 72.8311
  }
}

How to check your work

Paste your URL into Google's Rich Results Test. Green means parsed correctly; it does not guarantee a rich result, but it means you are eligible.

Two rules

1. Mark up only what is visible on the page. Hidden or invented data is a manual-action risk.
2. Start with Organization and LocalBusiness. Those two cover most of the benefit for a local Indian business.